Nizar’s role allows him to go beyond fixing machines — helping customers understand how to operate their laundry rooms more efficiently and get the most from their equipment over time.
For Nizar Ibragimov, working close to customers has always been central to his role at Electrolux Professional Group. With a strong technical background and years of hands-on experience, he works today as a Customer Service Engineer for the North Europe Sales Region within BA Laundry, combining service expertise with proactive customer support.
You are a Customer Service Engineer for our North Europe Sales Region in Business Area Laundry– can you tell us more about what you do?
My role combines technical service work with customer dialogue. When you work 100% as a technician, most of the time goes into fixing machines, and there’s very little room to really talk to customers and explain what else we can offer.
In my current role, I still work on-site with the machines, but I also have time to sit down with customers and explain things like maintenance programs, chemicals and Certified Kits — and why they matter in everyday operations.
I am the first person in the Region with this hybrid role, and my technical background allows me to offer customers a complete solution for their laundry rooms.
What route did you take in terms of studies and jobs to where you are today?
After finishing school, I trained as a plumber and worked in that profession for a few years. I got the opportunity to join the company through a friend who was already working at Electrolux Professional – this was almost seven years ago.
I started as a technician, building a deep understanding of our machines and our customers’ needs. That experience gave me a strong foundation and naturally prepared me for the role I have today.
What do you love about the role?
I enjoy being able to support customers in a more comprehensive way— not only when something breaks down, but also by helping them prevent issues in the first place and providing the right products. It feels great to simplify their daily operations and help extend the lifespan of their products.
And, on the other hand, what are the biggest challenges?
One of the biggest challenges is making sure customers actually get all the information they need. Many don’t fully know, for instance, what’s included in their warranty, but when they have the right information, they understand why things like maintenance or chemicals are important – so clear communication is an essential aspect of the role.
What advice would you give to people wanting to work in a position like yours?
Stay close to the customer and keep regular contact. Be clear when explaining both advantages and disadvantages, and whenever possible, show things on-site to build trust. Good product knowledge is also important — when you truly understand the machines and the services behind them, you can explain their value much more clearly.
What aspect of your job is vital to success but perhaps not widely known?
Meeting customers in person—ideally on-site in the laundry room—is crucial. It allows me to demonstrate how everything works and explain the benefits of our services in a clear and practical way.
Tell us about your experience of working in a multinational environment and the opportunities that exist within the company?
I’ve received strong support from colleagues with different areas of expertise, and that has helped me grow. If you’re open to learn and ready to take opportunities when they come, there is room to develop here.
Why choose to work at Electrolux Professional Group?
It’s a stable company with excellent development opportunities and a strong sense of teamwork. Everyone supports one another and you truly feel like part of something bigger.
Do you aspire to pursue a career similar to Nizar’s? Check out our global career site