Strategy & Goals
Mission and Strategy
STRATEGY FOR GROWTH: generate customer value from a foundation of operational excellence and sustainability
Our strategy for growth is based on the plans of our business areas, and rests on four pillars, built on a foundation of operational excellence and sustainability in the supply chain.
GROW through innovation and sustainable solutions
Our aim is to set the pace of industry innovation in sustainability and energy efficiency, underpinned by a connected and digital platform. We develop new and improved products and services to add value to our customers and grow our company profitably. Our ambition is to
address our customers’ increasing requirements for multi-functional products, with low running costs, and reduced energy and water consumption. In addition, we will prioritize appliance digitalization.
BOOST Customer Care and service-as-a-solution offering
We will further develop our global service network and capability as a full-service provider while increasing sales of spare parts, accessories, consumables, and service.
EXPAND in high-margin products, segments, and geographies
We will grow sales organically in laundry and in restaurant chains, supported by M&A.
INVEST in digitalization to unlock additional customer value
We are accelerating our digital transformation both internally and externally to unlock greater value for our customers and strengthen our organizational resilience.
CEO Comment
Q4, 2025
“Improved profitability driven by Europe
In the fourth quarter we improved profitability, driven by strong development in Europe, both in Food & Beverage and Laundry.
Despite a negative sales development in the US, and a continued negative currency impact, we were able to improve the EBITA-margin in the quarter. For the full year, we grew the business organically and improved underlying EBITA and profitability despite a challenging environment.
Acquisitions
Electrolux Professional Group aim to accelerate growth through selective add-on acquisitions that clearly align with the company’s strategic road-map.
