Electrolux Professional Group is proud to announce the transformation of its plant in Vallenoncello, Italy with a breathtaking decorative wall mural painted by a local artist. The 350 square meter of artwork aligns with the company’s new group brand foundation, “Meeting Needs Beyond Tomorrow,” reflecting the commitment to innovation, sustainability, and creativity.
The mural is a testament to our belief in the power of art and design to bring people together and drive meaningful change. “The new mural is a way to share in a creative and impactful way, our new Group foundation, and brand identity. For us, this mural will be more than a piece of art, it is a commitment of intent,” says Aurore Miceli, Group Brand and Digital Marketing Director.
The mural, which spans the full side of the office building, features vibrant colors and intricate designs that capture the essence of the Group brand’s vision. The local visual artist, Marta Lorenzon, has beautifully integrated elements that symbolize our dedication to meeting the evolving needs of customers and stakeholders. Lorenzon shares her thoughts on the project: “Creating this mural for Electrolux Professional was an incredible experience. I wanted to capture the spirit of innovation and forward-thinking that the company embodies. The theme ‘Meeting Needs Beyond Tomorrow’ inspired me to create a piece that reflects hope, progress, and a bright future.”
In the film you can follow the process and interviews.
“Murals are becoming a very important story telling tool, creating a kind of emotional connection with employees, visitors, and customers. We are confident that this artistic piece will leave a lasting impression and reinforce our commitment to “Meeting Needs Beyond Tomorrow”, says Aurore Miceli.