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“The Hive” – new perspectives for a greener future

During October 2023, Electrolux Professional will welcome over 400 guests to experience how Electrolux Professional is the leading brand in the food service industry when it comes to sustainable and digital solutions.

he Hive (beehive – one of the most social structures in nature) is an open house opportunity for customers and partners during October at the Center of Excellence in Pordenone, Italy.

“The Hive is a space where innovations and new ideas is exchanged from a sustainable perspective”, says Camilla Monefeldt Kirstein, President Business Area Food Europe. “There is a need and desire in the market to get together and discuss solutions for the greater good, because everyone is facing the same challenges when it comes to the high cost of energy and targeting reduced emissions”.

At the Hive, guests get to spend an entire day together with us to explore Electrolux Professional products, the factory and facilities, an impressive and outstanding event setup for the hospitality industry. The Hive will provide new perspective for a greener future, a space where innovation and solutions are exchanged. The Hive is an event designed to reconnect professional experts, businesses, innovative ideas, and key trends. Towards a greener, more sustainable future.

“When we look at the facts and figures of our products in terms of energy and water consumption, compared to competitors, we are a leader. But we can do so much more. That’s the message; we want to do more and we’re partnering with the right companies to really drive development”, says Camilla Monefeldt Kirstein.

The Hive by Electrolux Professional kicked off in Pordenone on September 29, and will run through October 2023, with visitors from all over Europe.

Link to the event