Strategy & Goals
Mission and Strategy
STRATEGY FOR GROWTH: generate customer value from a foundation of operational excellence and sustainability
Our strategy for growth is based on the plans of our business areas, and rests on four pillars, built on a foundation of operational excellence and sustainability in the supply chain.
GROW through innovation and sustainable solutions
Our aim is to set the pace of industry innovation in sustainability and energy efficiency, underpinned by a connected and digital platform. We develop new and improved products and services to add value to our customers and grow our company profitably. Our ambition is to
address our customers’ increasing requirements for multi-functional products, with low running costs, and reduced energy and water consumption. In addition, we will prioritize appliance digitalization.
BOOST Customer Care and service-as-a-solution offering
We will further develop our global service network and capability as a full-service provider while increasing sales of spare parts, accessories, consumables, and service.
EXPAND in high-margin products, segments, and geographies
We will grow sales organically in laundry and in restaurant chains, supported by M&A.
INVEST in digitalization to unlock additional customer value
We are accelerating our digital transformation both internally and externally to unlock greater value for our customers and strengthen our organizational resilience.
CEO Comment
Q1, 2026
Challenging quarter – up in Europe and US still soft
Europe continued to show good progress in the first quarter of the year, improving both sales and profitability, while Food & Beverage in the US was soft. The efficiency program began yielding benefits.
The quarter has been characterized by uncertainty due to the Middle East crisis, but so far, business impact from the crisis has been limited. However, the continued soft development in Food & Beverage in the US, and an increased negative effect from currency in Laundry contributed to a lower EBITA margin. Currency is not yet compensated by price increases.
Acquisitions
Electrolux Professional Group aim to accelerate growth through selective add-on acquisitions that clearly align with the company’s strategic road-map.
